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The Insatiable Zoe Connolly : The Zoe Connolly® Brand Center
Author : Zoe Connolly Posted : March 25 2008 16:33:00

Your Connection to the Zoe Connolly Brand.

As the Zoe Connolly ® world grows in popularity, so does the demand for goods and services related to her. We think that's great for everyone!

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Get a Second Life : The Second Life® Brand Center
Author : Miguel Yesheyev Posted : March 25 2008 17:47:21

A Linden Lab® divulgou durante a noite o seu novo projecto: The Second Life® Brand Center (vai mesmo no original…) Embora seja anunciado como o local onde se “explica aos residentes como promover as suas marcas próprias, produtos e actividades na Second Life®, usando os logotipos apropriados para reforçar a sua mensagem”, na realidade terá por objectivo a preservação e defesa das marcas registadas associadas à Second Life®/Linden Lab® introduzindo um “vastíssimo” conjunto de directrizes que roubar-me-ão parte do fim do dia de hoje a digerir para escrever algo sobre o assunto até ao fim do dia. É que, entre outras coisas, dão um período de transição de 90 dias, ou até 23 de Junho de 2008, a quem possa ter utilizado qualquer das suas marcas registadas para adaptá-las em conformidade com as tais directrizes. O assunto está, como seria de prever, a provocar uma grande e acesa polémica, entre outros, no blogue oficial da Second Life®.

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Through my eyes.. : Regarding the Second Life Terms of Service
Author : nikadreamscape Posted : March 25 2008 17:48:49

I’m seeing a lot of talk within the blogger community about this new Terms of Service that Linden Labs posted on their website yesterday. A lot of people seem to be afraid they’re going to lose their domain names or start getting emails from lawyers for even saying the name Second Life without any logo. I’m not an expert on this sort of thing by any means, but I would like to post my thoughts on this. Cross posted from http://secondlifebloggers.ning.com

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Rheta's World : Dear Catherine Linden
Author : Rheta Shan Posted : March 25 2008 18:05:46

following up on your post on the Official Linden Blog on the Brand Center, I turn to you today in my quest for an instance able to certify that the measures I have taken on my blog do indeed make it conform to the new trademark policy of Linden Research. Not wishing to incur costly legal disputes, I have made the following amends :

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A Real Girl in a Fake World : It’s a Fake World After All…
Author : jennyfurperegrine Posted : March 25 2008 18:22:23

Sometimes it pays to be snarky and mildly offending… at least I don’t have to change my blog title in light of “Fake World” makers Linden Lab’s new mandate reported by Tateru Nino of Massively regarding usuage of Second Life names and logos in conjunction with third party products and websites.

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Reuters/Second Life » Second Life : Blog: Linden tightens the reins on its brand
Author : Eric Reuters Posted : March 25 2008 19:55:30
Linden Lab clamped down on Monday on use of its logo by third parties, and introduced a new brand for people and companies to promote their connection to Second Li ... More >>

Mapping the Metaverse : Linden Labs Protecting their Ass(ets)
Author : Rick van der Wal Posted : March 25 2008 19:57:19
Though it’s been all over the blogosphere, no one has come even close to Rheta Shan’s post to illustrate what happens when you try to reconquer something which many believed to be community property - the brand of ‘Second Life™‘. Linden Labs recent new policy on how to use their brand name (and new brand [...]
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Smiley's Blog : Linden Labs does it again with SecondLife woes
Author : Smiley Barry Posted : March 25 2008 20:23:27

(and yes, I know that they’re called Linden Lab, and it’s called Second Life, but this is just for protest ;) )

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Second Life, First Person : RIP, SLFP?
Author : Kit Meredith Posted : March 25 2008 21:05:00
Well, so much for my attempt to focus on fashion this week...


If you’ve read any of the prominent Second Life-related blogs today, you’ve heard the news of Linden Lab’s announcement yesterday on their official blog. Under the somewhat innocuous title of “Introducing the Second Life Brand Center,” what followed was a clear signal of LL’s
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Get a Second Life : E agora?
Author : Miguel Yesheyev™ Posted : March 25 2008 21:48:20

O que a Linden Lab® descreveu aqui está a provocar reacções de tal forma acesas que esgotaram a caixa de comentários do referido post. Pudera…

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